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Research papers

Investigating the unsatisfied demand of the population

If the volume of the population's demand is defined as that quantity of a certain commodity which consumers intend buying in a certain period of time, we may infer that, effectively, the quantities of commodities bought may be smaller than the volume...

Catalogue: The European Marketing Research Review 1969
Authors: C. Dulliu, P. Rogoveanu, A. Vainer
August 1, 1969